Marketing Communications Article essays

Marketing Communications Article essays In completing this analysis of an article, I chose an article by Columbus (2006) that illustrates how marketing departments both in manufacturing and enterprise software companies are striving to stay in touch with their customers more than before, often using new approaches to do this. In terms of the credibility of the article, there is sincerity and honesty in the authors voice, as he is advocating a new perspective on how to understand customers, not a specific product or service to accomplish the task. The author has a bias to the non-traditional approaches companies can use to listen to their customers, and shows an impatience with marketing organizations that only rely on dated cuase-and-effect relationships in relating to their customers. The central theme of this marketing communications article by Columbus (2006) is that its time for marketing departments to snap off the auto-pilot of how they have always done business and embrace user-generated forms of media including blogs. What is fascinating about the article is the move by software company SAP to invite bloggers to a recent event and freely let them report on it. This is a risky move but for the company profiled, SAP, it turned into a huge marketing communications win, as bloggers gave more immediate and unbiased reporting of one of the software companys largest events ever. The central theme continues with getting back in touch with customers and earning their trust. The author asks if the reader would trust their company to do business with them. Thats a provocative statement. The audiences for this article are marketing managers, directors, and vice presidents in manufacturing and software companies. Columbus (2006) makes some excellent points with regard to rejecting the status quo of how marketing has always been done in companies and calls for an embracing of major change. While ...

I Have a Story to Tell

I Have a Story to Tell The email I received read like this: I have an incredible story to write and need guidance as I have never done this before. This was not a spur of the moment decision. Could you please contact me. Such emails are a daily presence in my email. Its difficult to explain to a new writer, who sees writing as not all that difficult to master because, after all, theres so much of it out there, that good writing takes time. So many think a good story is good writing. So many think good writing is in the genes. So many think if you write long enough to produce 50,000 words, youve earned the right to publish. At the same time, I know many people have a great story to tell. Fiction, nonfiction, memoir . . . they want their tale distributed to the masses. Many are afraid to think it will make money, but they dare to hope so. Who am I to dash those hopes? The following is close to what I tell people who dare to make themselves vulnerable enough to write their story: 1) First of all, do not even think about publishing yet. Your job is to learn how to write, which is not a quick task. Give this a long-term goal so you do it justice. 2) Read successful books in your genre so you can see what has worked before you. Keep reading them. Never stop reading them. Realize you always have something to learn about how to write better. 3) Get your hands on a couple of how-to writing books, such as those at https://fundsforwriters.com/resources/ . I stand 4) Try to outline the story. It has to read like a novel, even if it might be a memoir. Beginning, middle, end like a three-act play. Learn what that means. Always outline your first book so you can determine if there is a journey worth telling. Writing 5) Start writing. No backstory to start with . . . just start writing where the problem, action, issue begins. Much like you would tell a story at a face-to-face gathering. 6) Write daily. Writing is not something you do like a hob 7) Try writing short stories about your subject matter. Books are for the seasoned writer. You might find that these stories could become chapters in your book. You will learn which chapters are crap and dont need to be published. Not all writing should be published. Frankly, as you are learning, youll learn later that maybe a tenth of what you write can be polished into something worth reading. It might feel wasted, but its not. Without sifting through the refuse, you never find the gold. 8) Find a critique group, either online or in person. Attached is a list of where to start looking online. www.AbsoluteWrite.com/forums   www.MyWritersCircle.com   http://mwf.ravensbeak.com/ www.GreatWriting.co.uk www.CritiqueCircle.com www.Critique.org   www.InkedVoices.com www.ladieswhocritique.com/get-started/faqs/ www.TheNextBigWriter.com www.Scribophile.com   www.SFNovelist.com www.WritersCafe.org www.Writers-Network.com/site/about   www.Writing.com www.Wattpad.com www.internetwritingworkshop.org/ Take your time. Give it a couple years or more if this is your first effort. Once written itll need serious editing. Then, and only then, will you consider how to publish traditional or indie or whatever is new at the time. You cannot think of that now because publishing will change before you get this manuscript ready. Sothis is how you start. Good luck with it.